by Jason Scoggins | Mar 17, 2023 | Marketing
“If the customer doesn’t scream, then you don’t have product market fit.” We are looking at companies that can mess everything up and still succeed because the customer pulls the product from their hands. Take the iPhone for instance. If Apple stopped making...
by Jason Scoggins | Mar 15, 2023 | Culture
The “sink or swim” onboarding approach is arguably my most hated scenario in the business world. It’s even worse than zero onboarding at all. “Sink or swim” implies that new employees are expected to quickly adapt and perform well in their new...
by Jason Scoggins | Mar 14, 2023 | COO
The right time to hire a chief operating officer (COO) is just before trouble appears in your company. The reality is that most businesses realize they need a COO way too late. Hindsight is ___________? You know the answer. So how do you know when you need...
by Jason Scoggins | Mar 13, 2023 | Sales Hacks
As the world becomes increasingly digital, salespeople are faced with a plethora of options when it comes to reaching out to potential customers. From social media advertising to email campaigns, the possibilities are endless. However, despite the many alternatives...
by Jason Scoggins | Mar 11, 2023 | Culture
A lack of communication is often the root cause of issues at work because it can lead to a variety of problems, including: 1. Misunderstandings: Without clear and effective communication, misunderstandings can easily arise, leading to confusion and errors. 2. Unclear...
