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Do You Really Know Your Customer?

Do You Really Know Your Customer?

Are you shooting a laser or a shotgun with your marketing strategy? The Pareto principle, also known as the 80/20 rule, states that 80% of 7 companies’ outcomes come from 20% of their inputs. In the context of customers, it suggests that 80% of a company’s...
A One Word Hack For Success

A One Word Hack For Success

One word and character trait is the determining factor that is scientifically proven to attribute to success. Grit. noun[U] Courage and determination despite the difficulty. Grit: The Power of Passion and Perseverance by Angela Duckworth is a book that explores the...