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When Should You Hire a COO?

When Should You Hire a COO?

The right time to hire a chief operating officer (COO) is just before trouble appears in your company.  The reality is that most businesses realize they need a COO way too late. Hindsight is ___________? You know the answer.  So how do you know when you need...
Cold Calling is the Sales Champion

Cold Calling is the Sales Champion

As the world becomes increasingly digital, salespeople are faced with a plethora of options when it comes to reaching out to potential customers. From social media advertising to email campaigns, the possibilities are endless. However, despite the many alternatives...
A Lack of Communication = Issues

A Lack of Communication = Issues

A lack of communication is often the root cause of issues at work because it can lead to a variety of problems, including: 1. Misunderstandings: Without clear and effective communication, misunderstandings can easily arise, leading to confusion and errors. 2. Unclear...
Do You Really Know Your Customer?

Do You Really Know Your Customer?

Are you shooting a laser or a shotgun with your marketing strategy? The Pareto principle, also known as the 80/20 rule, states that 80% of 7 companies’ outcomes come from 20% of their inputs. In the context of customers, it suggests that 80% of a company’s...
A One Word Hack For Success

A One Word Hack For Success

One word and character trait is the determining factor that is scientifically proven to attribute to success. Grit. noun[U] Courage and determination despite the difficulty. Grit: The Power of Passion and Perseverance by Angela Duckworth is a book that explores the...