by Dan Horgan | Jan 29, 2024 | Marketing
Buckle up because we’re about to embark on a journey to discover the iron will of your values in the dynamic world of marketing and branding. In the realm of branding, authenticity is the key to unlocking the hearts and minds of your audience. It’s not...
by Jason Scoggins | Mar 17, 2023 | Marketing
“If the customer doesn’t scream, then you don’t have product market fit.” We are looking at companies that can mess everything up and still succeed because the customer pulls the product from their hands. Take the iPhone for instance. If Apple stopped making...
by Jason Scoggins | Feb 1, 2023 | Marketing
Are you shooting a laser or a shotgun with your marketing strategy? The Pareto principle, also known as the 80/20 rule, states that 80% of 7 companies’ outcomes come from 20% of their inputs. In the context of customers, it suggests that 80% of a company’s...
