Running a growing business can feel like trying to pilot a plane while building it mid-flight. As the leader, you’re focused on strategy, growth, and the big picture, but the day-to-day operations keep pulling you back into the cockpit. Sound familiar? If so, you might need a fractional COO—an experienced operations leader who can parachute into your business, steady the ship (or plane), and help you navigate the next stage of growth.
The key, of course, is finding the right fractional COO for your business. This is more than just hiring another freelancer—it’s about choosing a trusted partner who will take your operations to the next level. Here’s how you can do just that.
What Is a Fractional COO, and Why Do You Need One?
Before we dive into the “how,” let’s quickly cover what a Fractional COO does and why. A fractional COO is an operational powerhouse you hire on a part-time or project basis. They bring years of executive-level experience but without the commitment, or price tag, of a full-time hire.
Think of them as your strategic secret weapon. Whether you’re scaling fast, struggling with inefficiencies, or steering through a tricky transition, a fractional COO provides the guidance and expertise to keep everything running smoothly.
Here are a few scenarios where a fractional COO could be a game-changer:
• Scaling pains: Your company is growing fast, and your processes can’t keep up.
• Operational chaos: There are bottlenecks, redundancies, or inefficiencies slowing you down.
• Leadership gaps: Your team needs guidance, but you’re too stretched to give it.
• Major transitions: You’re navigating a merger, restructuring, or preparing for acquisition.
If any of this hits home, you’re in the right place. Let’s figure out how to find and select the right fractional COO for your business.
Step 1: Define What Success Looks Like
Before you even start searching, pause. Take a step back and ask yourself: What do I actually need from a fractional COO?
This is the foundation of your search. Without a clear understanding of your goals, you might end up hiring someone who’s great on paper but isn’t what your business truly needs. Are you experiencing any signs that you could use a fractional COO? Here’s how to get clarity:
• Pinpoint your challenges: What’s not working in your operations right now?
• Set measurable goals: What outcomes would make this hire a success? For example, reducing production time by 20%, improving team efficiency, or implementing a scalable supply chain.
• Define the scope: Are you looking for someone to work 10 hours a week, handle a specific project, or take charge during a critical transition?
Being crystal clear on these points will guide your entire search process—and save you from wasting time on candidates who aren’t a fit.
Step 2: Start Your Search
Once you’ve defined your needs, it’s time to start looking for your ideal fractional COO. Here’s where to begin:
Tap Into Your Network
The easiest place to start? Your professional network. Fractional COOs often work on referrals, so ask other business owners, mentors, or industry contacts if they know someone.
You can also post about your search on LinkedIn. Be specific in your description—mention that you’re looking for a “fractional COO for a [industry] business experiencing [specific challenge].” The clearer you are, the more likely you’ll attract the right person.
Explore Specialized Platforms
If your network comes up short, there are platforms designed specifically for connecting businesses with fractional executives. A few to consider:
• Toptal: Known for its rigorous vetting process, Toptal is a great place to find experienced fractional COOs.
• C-Suite Advisors: Specializes in fractional C-level talent.
• Freelance Marketplaces: Platforms like Upwork or Fiverr may have candidates, but you’ll need to dig deeper into qualifications and references.
These platforms offer access to a broad talent pool, making it easier to find someone with the right experience for your business.
Use Industry-Specific Resources
Depending on your industry, there may be niche communities or associations where fractional COOs are active. Search for these groups on LinkedIn, Facebook, or industry forums. Fractional Executive Solutions, Nitro Supply Chain, and of course ATLATL Business Solutions are a great place to start. If we aren’t the right fit for you, we will help you find someone who is.
Step 3: Vet Potential Candidates
You’ve found a few promising candidates—now it’s time to separate the good from the great. Here’s how to evaluate their fit:
Review Their Track Record
A great fractional COO has a proven history of solving problems like yours. Look for:
• Industry experience: Have they worked in your field or with businesses of your size?
• Results: Can they show tangible outcomes from their work (e.g., increased efficiency, reduced costs, faster delivery times)?
• Versatility: Do they have the skills to handle the specific challenges you’ve identified?
For example, if your biggest issue is supply chain inefficiency, someone who’s streamlined logistics for a growing e-commerce business might be a perfect match.
Ask the Right Questions
An interview isn’t just about ticking off qualifications—it’s about understanding how they think and work. Here are a few questions to ask:
• “Can you walk me through a project where you significantly improved operations?”
• “How do you approach scaling processes for a growing business?”
• “What steps do you take to build trust and alignment with an existing team?”
Pay attention to their ability to communicate clearly and adapt their answers to your specific challenges.
Test Their Fit
Cultural fit matters as much as skills. Your fractional COO will work closely with your team, so it’s critical they align with your values and leadership style. Are they collaborative? Transparent? Comfortable leading in high-pressure situations?
Step 4: Make an Informed Decision
Once you’ve narrowed down your options, it’s time to choose. Here’s how to make a confident decision:
Request a Proposal
Ask your top candidates to provide a high-level plan or proposal outlining how they’d address your challenges. This doesn’t need to be overly detailed but should demonstrate their strategic thinking and ability to tailor solutions to your needs.
Check References
Always, always check references. Speak with past clients and ask about their experience:
• Did the fractional COO deliver measurable results?
• Were they easy to work with?
• What was their biggest strength?
References can provide valuable insights that go beyond resumes and interviews.
How to Maximize the Value of Your Fractional COO
Hiring the right fractional COO is just the beginning. To make the most of their expertise:
1. Set Clear Expectations: Define goals, priorities, and timelines from day one.
2. Communicate Regularly: Schedule check-ins to discuss progress and adjust strategies.
3. Empower Them: Give your COO the authority and resources they need to drive change.
By creating a strong partnership, you’ll ensure your fractional COO delivers lasting value for your business.
The Bottom Line
Finding the right fractional COO for your business isn’t just about filling an operational gap—it’s about gaining a strategic ally who can drive growth, improve efficiency, and help you scale sustainably.
Take the time to define your needs, search thoughtfully, and vet candidates thoroughly. When you find the right fit, you’ll feel the difference in your operations—and your bottom line—almost immediately.
With the right fractional COO on board, you won’t just keep the plane in the air—you’ll soar.
If this sounds like something you can use to help your business then reach out to us. We can help walk you through it.